Background

A passionate group of aquatic enthusiasts established in 2021. Their primary mission is to share the captivating world of ornamental fish with a global audience. While initially serving the local community, Dequeen now has its sights set on international expansion through fish and shrimp exports. To achieve this exciting venture, Dequeen has enlisted our help to create a brand-new website. This website is pivotal in building trust, simplifying global information sharing, and supporting their ambitious journey towards international growth.

Challenges

Currently, both Dequeen Aquatics and Pojok Aquatic are quite active on social media but do not yet have a company website. Therefore, there is a need to establish a digital presence to enhance trust. Due to the newness of the business model, the profile of the ideal prospective customer to be used as a persona is not yet clear.

Goals

Building consumer trust through the company website platform. Presenting up-to-date company information that can convincingly persuade prospective customers to make a purchase.