Background

In this project, I partnered with Callindo to design and develop a high-impact PPC landing page for their AI WhatsApp Chatbot. My role as a UI/UX designer and WordPress developer was crucial in creating an informative yet visually appealing interface that effectively captures and engages users, driving conversions from internet advertisements.

Challenges

The main challenge was to balance detailed information with an attractive visual design that holds the user’s attention. Ensuring that the landing page was both engaging and easy to navigate, while optimizing for different devices and languages, required a strategic and thoughtful approach.

Goals

The primary goal was to design an eye-catching, user-friendly landing page that clearly communicates the benefits of the AI WhatsApp Chatbot, effectively captures leads, and provides straightforward contact options for local and international clients.

Key Takeaways

This project underscored the importance of combining aesthetic design with functionality to create effective PPC landing pages. It highlighted how thoughtful design and seamless integration can significantly enhance user experience, drive engagement, and achieve business objectives. This experience also enriched my understanding of designing for targeted online advertising campaigns.